› Case Studies
Elton John Concert
"Each year Elton John plays a gig at Watford Football Cup (16,000 audience). James approached us to list the Tulip. I liked the idea so I thought I would give it a go.
I have to say I was bowled over with the results.
This year we sold 3440 units of the Tulip at the concert,
and it was raining. Last year with a branded 187ml bottle
we only sold 736 units, and it was sunny. That is over a
400% increase. This product really grabs the consumers
imagination!
This is actually a perfect test as everything
else was the same, price, no of bars, no of staff etc, etc.
The only difference was the weather – that was better
last year than this !
I don’t say this lightly but this product really works!"
Jim Cooke, Catering Manager Watford Football Club
Arriva Rail
"Over the last few years we have been improving our catering service on our trains. We feel we have always had a strong wine offering - a known brand available in small bottles.
Due to health & safety we cannot however serve in an actual glass. When I was presented with the concept I immediately liked the idea. It would be perfect for our trollies – no need to carry extra cups. The wine quality level was also good.
We have now been running with the Tulip for over 4 months and the sales pick–up has been excellent. Versus previous sales are up by 22%."
Mike Brown, on board catering manager: Arriva Rail
Marks & Spencer
The Daily Mail, 14th June, Circ 2,010,000
